Curriculum Vitae
pchaudhri0@gmail.com+91 9810867964
Portfolio: www.coroflot.com/pratikchaudhri
Career Objectives
I am looking for an enriching experience in a progressive organization,
where I can leverage my skills in Business design & Design marketing to create
innovative design-solutions & contribute towards organization's growth & success.
Professional Work Experiences
DESMANIA DESIGN (May 2008 - Current)
Designation - Design Strategist & Key Account Manager
Responsibilities handled - Design management, Creative Business development, Design consultancy
Key Projects handled -
Des’arc Retail
> Conceived & build a new strategic business unit that introduced "Retail Design Consultancy"
a new offering in Desmania's portfolio
> Scope of work - Design management, Business development through Partnership
28Degrees Restaurant
> New Start-up business launching in the quick service restaurant segment
> Scope of work - Retail branding, Menu card, Sign age, Graphic design
Indeutsch industries
> Exclusive Brand launch for a cosmetic products range for export market
> Scope of work - Design research, Packaging design, Graphic design, Print design
Modi Naturals
> Re-positioning from Industrial to FMCG segment & New Brand launch
> Scope of work - Corporate Identity design, Label graphics, Website
Crazy noodles
> New Flagship outlet which ensures complete food experience that is Crazy & Fun
> Scope of work - Kitchen design, Interior Space design, Site supervision
Bigdance Centre
> New Start-up business enterprise in an entertainment industry
> Scope of work - Design strategy, Corporate identity, Communication, Graphic, Website
Anaaya
> New Retail Brand outlet showcasing multi designer brands under one roof
> Scope of work - Identity design, Graphic design, Interior design
Aventura
> Design RO plants packaged system & creating a Standardized Expert system
> Scope of work - Product design, Design engineering, Mock-ups
3M (June 2007 - March 2008)
Designation - Business Design Intern
Responsibilities handled - Design consultant, Cross collaborations
Key Projects handled -
DI-NOC
> Analyzing new potential markets for DI-NOC (color, material & finishes),
developing creative brief, communication and sales tools. Business strategy for 3M interior design business unit
> Understanding the scale of business opportunities (in terms of investments, sales, ROI, risks)
in Real Estate target market sector
> Assess the liquidity and liquidity risks across different developments in retail
> Develop appropriate Investment and Marketing strategies to enter into Italian Real Estate Business
Market Research
> Research 3M Interior design solutions proposing new business opportunities. Integrating
existing products & technologies to evolve with analysis report.
FREELANCE DESIGNER (June 2007 - March 2008)
Responsibilities handled –
Design Consultant, Visualizer, Designer, Artist
Key Projects/Accomplishments/Initiatives -
Projects
> Urbanism skyscraper design as competition entry
> R&D Building design for Aditya Birla
> Conceived Ashunya which is a series of experimental & research projects done in collaboration with various artists across diverse mediums
Exhibition
> Made in Italy files, Domus Academy
> E-Bay, Charity Design house
> 24x7 making movies, August Entertainment
Design installation
> Impressions, Vivienne Westwood Exhibition
> Two Halves, That’s design at Salone Del Mobile
Performing arts
> Indian Movies/Film Industry
Education
Masters in Business Design (MBD)
> Domus Academy + SDA Bocconi, University of Wales
> Milano, Italy
Bachelors in Architecture (B.ARCH)
> Sir J.J. College of Architecture, University of Mumbai,
> Mumbai, India
Certification course in Communication
> Mudra Institute of Communication Ahmedabad,
> Ahmedabad, India
Diploma in Classical Ballet, Modern Dance & Latin Ballroom
> Attitude Ballet School, Italy
> India Fernando Ballet Company, India
> Arthur Murray Dance Studio, Italy
Career Interests
Design management
Design for services
Design marketing
Creative Business development
Specialization
Strategic services
> Branding
> Design research
> Web Strategy & marketing
Design services
> Identity design
> Packaging design
> Retail design
> Installation design
Credentials
50+ Quality projects across industries
5+ projects as Key Account manager
Clients handled
Proctor & Gamble
Glaxo Smithkline
Aditya Birla
Whirlpool
Marico Industries
Modi Naturals
SC Johnson
Dominos
RPG Group
Nokia
Bharti Teletech
Monginis
Crazy Noodles
Asanarte
Industry served
FMCG
Telecom
Retail
Food & Hospitality
Publication
Entertainment
Fashion
Art
Strengths
Out of the box thinking
Sense of ownership & commitment
Confidence & desire to excel
Strong communication skills
Diligence & Flexibility
Tools
3D Max
Adobe Photoshop
Illustrator
Corel Draw
Editing software
MS Office
Auto CAD
Internet Applications
Spoken languages
English (fluent)
Hindi (fluent)
Italian (basic)
posted by Pratik Chaudhri @ 4:06 AM
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